White Papers deliver the most Marketing Value for Money
A 2009 survey of technology purchasing decision makers found that more than 75% of technology decision makers read whitepapers with nearly 85% of these people saying that the whitepapers influenced their decisions from moderate to extreme while making final purchasing decisions. The survey also reported that whitepapers were the documents that were shared with others most thus creating a viral impact
Gopinathan's Whitepaper Writing Service
With his business background, Gopinathan is able to understand the business issues involved in each assignment and complete each to the satisfaction of clients with minimal calls on their busy schedules.
While Gopinathan can focus simply on researching and writing a whitepaper on a topic selected by you, he can help save much of your valuable time by helping with the whole process from planning the whitepaper to the final published document. Such a full service package involves:
- Identifying the whitepaper topic that can help you
- Detailing the research that needs to be done
- Finalizing the presentation approach to be used in the whitepaper
- Writing the whitepaper
- Revising the document based on your suggestions
- Getting the approved whitepaper ready for publication
Clear protocols will be established in discussion with you prior to starting all assignments. These protocols will specify the contact persons, means of contact, the tools to use and any other issues that make for a streamlined working arrangement.
How effective are White Papers?
White papers provide specifically helpful input during the customer's buying-decision process. Unlike brochures and other sales literature which tend to be product oriented, whitepapers are information oriented and help prospective buyers to see how a product or service will actually help them achieve what they want.
Whitepapers support field sales persons by providing them specific application information that they can use during their presentations. They are great training material, particularly for new members of your sales force and for a new product or service.
White papers are great tools for brand-building. The understanding of customer problems that they demonstrate creates a favorable image about you in the prospect's mind.
Click the following link for a sample white paper written by Gopinathan: A Whitepaper on Using Whitepapers to Generate Targeted Leads.
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