Business Writing that is Authentic, Clear and Readable Helps your Business Project a Great Image
Familiarity with Business Practices and Issues Enables Gopinathan to Deliver authentic Business Content
Clearly written communications from your business enhance credibility and trust about your business / product / service. White papers, e-books, articles and press releases are examples of business writing that can produce great results for online businesses. Gopinathan focuses on writing these types of content for Web businesses.
| Add these Benefits |
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| Time Savings:You need to spend only a minimum of time briefing Gopinathan as he is familiar with business issues |
| Web Compatibility:Web familiarity enables him to deliver content that works for online businesses |
Gopinathan started out as a professional accountant and went on to complete courses in Business Management and Computer Programming during a decades-long career. He worked in different senior executive roles before starting out on his own as a freelance business application developer (during MS DOS days). The long career provided him insights into all areas of business from finance and marketing to cost and operations control.
He decided to retire when Windows replaced MS DOS and to focus on writing, his main interest. Having completed a formal one-year course in writing, he had a few pieces published in print before turning his attention to the emerging new media, the Web.
He has delivered over a thousand written pieces for Web businesses since 2006 and is also the Topic Editor for Business Management at Suite101.com, writing weekly articles for nearly three years now. The research and writing involved in this role has helped him keep up-to-date with all the different aspects of managing a business.
| White Papers |
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Several studies have revealed that technology buying-decision makers read relevant whitepapers before making purchase decisions. White papers are also the document that is passed along to others most, and thus have a major viral impact. To achieve these highly desirable results, white papers need to be excellent information products that are planned and written with a clear focus. |
| E-Books |
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E-books are versatile products that can help you in different ways. Businesses can use them to promote their products and services. People with specialized know-how can use them to earn money from their knowledge. You can even publish your fiction in an e-book format. |
| Articles |
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Articles are great for show-casing your expertise and link building. Well-written articles that explain an issue of interest to your prospective customers can rouse their interest in you. When these articles are published at reputable article directories with a live link to your website they also create quality in-pointing links. |
| Press Releases |
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On-line press releases on a topical issue written with a news angle can create publicity for your business very quickly. They can also build high-value links from relevant publications that pick up and publish the release. Topicality and news-worthiness are the key issues here. |